JANE EVANS. CO-FOUNDER & HEAD OF VISIBLE CREATORS
Jane is one of the most successful female creatives of her era. She was a regional Creative director for JWT, won a swag of awards and created campaigns that still run after 30 years. She’s most famous for creating James Squire, Australia’s top selling craft beer before there were craft beers. But in her fifties she found herself completely invisible to the advertising industry. Her immediate reaction was, “If I can become invisible, what hope do other women have?” It was the first time in her career where she had no clients or briefs so she made midlife women her client and brief to change the narrative for all of us.
JACQUIE DUCKWORTH CO-FOUNDER & HEAD OF VISIBLE START
Jacquie has spent most of her career in media - working across mainstream consumer magazines, national press, digital and events. In 2018 she launched ‘Financially Fabulous’ an initiative with Hearst Magazines where she learned the horror stories of midlife women’s finances. A year later she teamed up with Jane to achieve their goal of unleashing the power of midlife women. Jacquie leads our Visible Start course with empathy, inspiration and a kick up the bum when needed. She is passionate about growing this opportunity for thousands more women in all industries and sectors.
MARIA DALEY MARKETING MANAGER
Maria had a successful and exciting career working in media publishing – both magazine and newspapers which she loved. Outside of work she also managed unsigned bands on the London music circuit. 15 years ago she made the pivotal decision to hit pause and take a career break to raise her three children. In her parental role she developed a lot of additional, transferable skills – like conflict management, and prioritising workloads in an ever-changing environment and often having to creatively think outside of the box! This journey ignited a passion within her for supporting fellow midlife women in their professional journey. She believes in the immense value that midlife women bring to the table, and the transformative impact they can have when given the opportunity. She’s on a mission to help educate business of the benefits and commercial upside of integrating midlife women at all levels in their workplace.
SONIA COTTAM VISIBLE START COMMUNITY MANAGER
Sonia is our living, breathing proof of the power of transferable skills. A mother of two who devoted two decades to raising her children, she was a member of Visible Start’s first cohort. We immediately recognised Sonia's planning skills (she had her Christmas decorations all sorted and installed by early November!) and since then she has been our community manager. After years away from the workforce, Sonia has discovered a newfound passion for helping others through her role at Visible Start. With a heart for empowering women, she now assists fellow women in finding fulfilling new opportunities, leveraging her own journey as inspiration. And they love her for it!