ARE YOU BRAVE ENOUGH TO GO AFTER THE BIGGEST PRIZE IN MARKETING?

Women 45+ make 50.3% of all purchases. In 2019 Bauer Media did some research with this high-spending demographic and their response was, “We have been ignored by brands for so long we no longer give a shit what you have to say.”

Since then we’ve been campaigning for better communication to women 45+, but honestly, apart from some white haired supermodels and an overload of menopause campaigns, nothing much has changed. Why? Because we’re being observed when we should be creating our own damn narrative.

MIDLIFE CREATIVE WOMEN AREN’T INVISIBLE. WE DON’T EXIST.

Or that’s what you’ve been told. The truth is women who built successful careers in the last century are some of the world’s most brilliant and resilient creatives. Visible Creators has spent years bringing together these incredible talents from all across the globe and we’re not just highly experienced advertising award winners, we’re Emmy winners, BAFTA nominees, Grand Prix getters Lifetime Achievement and Women of the Future award recipients.

Many of us started our careers in the golden age of advertising learning from legends. We have been selling to the biggest spenders since they were girls and we know them well, they are us after all. But sometimes we despair at the ridiculous complexity and gazillion roadblocks that stand in the way of great work these days.

Don’t get us wrong, there was a lot we hated about the business, creative process and all the isms back in the day, if we hadn’t found cunning, constructive and profitable ways around those obstacles we wouldn’t be here now. But here we all are, despairing that some really important things in our business have been lost.

So we’re building our perfect creative studio from the ground up and we’re looking for the clients who are brave enough to really wow their biggest audience. There’s billions to be made.