THEY DON’T KNOW WHAT WE DON’T KNOW

The greatest creative communication comes from the unexpected. But when it comes to communicating to the biggest spending demographic - midlife women, everything’s bland or menopausal. Why? Because there’s barely a woman over 45 to be seen on the client or agency team. So they rely on insights gained from research groups who tell them they’re totally ignored by the media. They’re getting ‘insights’ from women who don’t understand their power or know what’s possible. 

We’re here to change that. Partnering with clients and brands at the strategy stage to create a compelling narrative for women with half a life yet to live, based on the insights, experience and imagination of a team of commercial storytellers. We’re going to give the most important consumer group the inspiration, information and respect they deserve.

MIDLIFE CREATIVE WOMEN AREN’T INVISIBLE. WE DON’T EXIST.

Or that’s what clients have been told. The truth is women who built successful careers in the last century are some of the world’s most brilliant and resilient creatives. Visible Creators has spent years bringing together these incredible talents from all across the globe and we’re not just highly experienced advertising award winners, we’re Emmy winners, BAFTA nominees, Grand Prix getters, Lifetime Achievement and Women of the Future award recipients.

Many of us started our careers in the golden age of advertising learning from legends. We have been selling to the biggest spenders since they were girls and we know them well, they are us after all. But sometimes we despair at the ridiculous complexity and gazillion roadblocks that stand in the way of great work these days.

Don’t get us wrong, there was a lot we hated about the business, creative process and all the isms back in the day, if we hadn’t found cunning, constructive and profitable ways around those obstacles we wouldn’t be here now. But here we all are, despairing that some really important things in our business have been lost.

So we’re building our perfect creative studio from the ground up and we’d love as many brilliant creative women 45+ to join us.