TAP INTO AN UNDISCOVERED WEALTH OF TALENT

They say the future of work is lifelong learning and multiple careers. We say that future is now. Technology is advancing at such a rate almost everyone in your organisation will require training in new tools and ways of working. Most of the jobs people will be doing in ten years don’t exist yet and many of today’s jobs didn’t exist ten years ago. Visible Start is leading the charge by creating programmes that prepare highly-experienced midlife women to take their place in the modern workplace. Women with business, life and emotional skills that can’t be matched. Women who have lived action-packed lives are coming back for more. And they have a lot to give.

MEDIA ROCKSTARS AND FUTURE LEADERS

More than 30 Visible Start graduates have new or refreshed careers within WPP. Last year 3 of them won future leader awards. We are currently training our third cohort of 300+ women who have joined the hundreds of women who have already completed the programme. One of the greatest things about working with WPP is that they are not just providing this programme to fill their ranks, they genuinely want to change the employment situation for midlife women as a whole. We are now offering various sponsorship options for agencies and media companies big and small to become part of the Visible Start programme and profit from the talent pool that will take your business into the future.

ARE YOU REALLY BUILDING A NEW WORLD FOR EVERYONE?

Women 40 to 60 make up 23% of the working population, but we’re as rare as unicorn tears in many industries and it shows, anyone who’s prompted AI to produce an image of a 50 year old woman sees a result that is far more Betty White than Victoria Beckham. But this is about so much more than how we’re seen, we’re watching the biggest technological shift in the world’s history unfold which is having a huge impact on humanity. We’ve navigated these societal shifts since before the digital age and have a visceral understanding of the impact of innovation both good and bad. Our life experience, wisdom and capacity to learn, grow and change makes us the perfect people to be part of any industry’s journey into the future.