RETURN OF THE VISIBLE WOMEN

Visible Inc is the group of talented women who brought us the Uninvisibility project, a movement to unleash the power of midlife women. For the last five years we have built social media campaigns, published our best selling manifesto ‘Invisible to Invaluable’, consulted with major brands, government and action groups to radically change the narrative for women at the halfway point (and best bit) of our lives.
It’s taken us five years of relentless campaigning to finally become Visible (Inc).
Now we’re moving to the next stage of our cunning plan… creating companies and services to actually unleash the power of midlife women…

NOW YOU SEE US, LET US SHOW YOU WHAT WE CAN REALLY DO.

We have worked our tits off to create the new narrative for midlife women, but there’s still a long way to go, especially in how we are portrayed in advertising. Our global team of elite female creatives built their careers selling to 20th century girls who have grown up to become the biggest-spending consumer group on the planet. We are powerful. We’re the ‘Women Who Ran With The Wolves’ but marketers pussyfoot around us. We grew up with Monty Python and the Young Ones but no one even tries to make us laugh. Yeah, there’s lots of talk about menopause but to us it’s not the end of the world; we’re far more concerned about the actual end of the world. And we’re not all mums, more specifically we’re not your mum. If you really want to have impact with this extraordinary generation of women then you’ll need the guts to work with a group of crazy aunts who are at a point in their lives with zero fucks left to give except when it come to producing great campaigns.

THE RETURNERS PROGRAMME THAT WORKS

When the Institute of Practitioners in Advertising released figures that only 6% of the industry staff were over 50 we knew there was practically zero midlife women in their ranks. So we created Visible Start, an online training programme and support system for midlife women. More than 30 midlife women have new or refreshed careers thanks to our first two programmes in partnership with WPP. We’re now bringing this unique and successful course to all industries that are missing midlife women or suffering a skills shortage

THE POWER OF MASS VISIBILITY

The Visible Society is our private social media platform that brings together thousands of midlife women to learn, grow and inspire each other in a safe and supportive sister circle far away from the world’s prying eyes. We have built a valuable and rapidly growing community by partnering with brands and sponsors to create courses and information hubs that keep midlife women ahead of every curve.

WE CAN’T BE INVISIBLE IN A WHOLE NEW WORLD

We are women who have been here since the dawn of the digital age, we’ve adapted, adopted and utilised every advancement in tech. AI is no different. However, it offers the greatest opportunity for midlife women to not just claim our place in the world of AI, but to dominate it! When everyone’s a beginner there’s an even playing field, but we hold a major advantage. The machines need to learn from humans and those with the most life experience and reference points are already ahead of the game.

Join us for the first in a series of workshops for midlife creative women to master image generation:

Our Visible Midlife Midjourney Adventure
Part One: Setting Off
November 20 7pm GMT

Join here